Landing very often through Norway, Chinese manufacturers are taking advantage of the rise in electrified vehicles to enter the European market. Growing competition which worries the boss of Renault.
“We will face fierce competition from inside and outside Europe,” said Renault President Jean-Dominique Senard during a parliamentary hearing organized on Thursday 11 June at National Assembly relayed by Bloomberg. “We have to make progress quickly to be able to counter these newcomers” by offering reliable and inexpensive cars, he warned.
Competitive electric cars
If the attempts by Chinese manufacturers to enter the European market are not new, everything seems to have accelerated in recent months. While Aiways recently announced the introduction of several electric vehicles in Corsica in partnership with Hertz, BYD confirmed the arrival of a first electric model in Norway.
Acquired by the Chinese group SAIC, the former British brand is also making a remarkable entry into the European market. Called MG ZS EV and sold from 29,990 euros excluding bonuses, the first model of the brand displays a lower price than most of its competitors. During a conference organized at the end of May in Paris, the manufacturer did not hesitate to contrast the price of its electric SUV with that of the Renault ZOE, which today is a benchmark on the French market.
However, it remains to be seen whether these Chinese models hold their ground against the European offer, both in terms of performance and perceived quality.
