The 90th edition of the Geneva International Motor Show has been canceled because of coronavirus fears, striking a marquee event from the global auto industries calendar as it braces for a third year of recession.
Switzerland’s Federal Office of Public Health on Friday said the gatherings of more than a thousand people, public or private, have been banned until at least the 15th of March in a bid to restrict the spread of the coronavirus.
According to the organizers, roughly 200 exhibitors attend the annual car show, along with 10,000 journalists and roughly 700,000 visitors.
It’s official, the Geneva International Motor Show, one of the world’s largest automotive events has been cancelled. The show is quickly being dismantled by some 200 exhibitors who were due to showcase latest models, and many of those car brands do not have a plan B.Others have said they will be live-streaming their launches, for example BMW i4 concept EV. Some are looking at alternative venues.
There is some good news though, the car of the year awards which gets announced on Monday will be taking place, but in Germany. For the organisation itself, they’ve estimated a direct hit of about $2 million, but the overall amount is expected to be much bigger.
It is one of the Switzerland’s biggest organised events, generating around $250 million during its ten-day period. For now the next event will be in March 2021.