What could an electric car like the new ID.3 from Volkswagen look like in 30 years? Will holograms replace the controls in the interior? Will the vehicle drive autonomously and how would the exterior have to be adapted accordingly? For the annual World Design Day on April 27 today, Volkswagen Group design manager Klaus Bischoff has called for the competition on Instagram @volkswagen_de. The task: to design the ID.3 of 2050.
The competition is aimed at all professional and aspiring automotive designers: “In recent years, an impressive design community has developed on social media. With our competition we want to enter into dialogue with this talented community,” explains the Volkswagen Group design manager.
The majority of automotive design takes place behind closed doors. The creators of new models have to think for up to twelve years in the future – the projects are strictly confidential. For aspiring designers who are not part of the responsible company, it is therefore difficult to get in direct contact with the brands with their designs and to receive qualified feedback from their decision-makers.
Klaus Bischoff wants to break new ground: “We want to open up to the discourse and give all interested designers a platform. The competition is a huge opportunity for everyone interested.”
The designers can upload their designs to their own Instagram profile over the next four weeks and include the hashtag #VolkswagenDesign2050. They automatically participate through the labeling.
Klaus Bischoff will personally choose three favorites from the designs published on Instagram and invite the designers to Wolfsburg. The winning design is made for the winner as a 3D print on a scale of 1:4.
World Design Day was launched in 1995 to mark the 50th anniversary of the International Council of Design (ico-D). The independent non-profit organization represents designers worldwide and defines the professional standards in their field. Ico-D also sees design as an important tool for social change. The World Design Day is intended to encourage designers worldwide to find new, innovative solutions for people and the environment with their designs.