At the digital gathering of the Working Group on Cultural Promotion (AKF) of the Cultural Circle of German Business, Volkswagen received the AKF Award for its “Volkswagen ART4ALL” format for its successful and particularly valuable program in the field of cultural promotion.
Since April 2018, Volkswagen and Hamburger Bahnhof – Museum für Gegenwart – Berlin have not only allowed free admission to all current exhibitions on the first Thursday of the month from 4:00 p.m. to 8:00 p.m., but also numerous artistic accompanying programs, workshops and guided tours Culture and cultural education. Since January 2020, the Wolfsburg Art Museum has also been offering this program to its visitors every last Wednesday of the month from 4 to 9 p.m.
The evaluation criteria for the AKF award include cultural and social relevance, the creativity of a funding concept, the sustainability and impact of a project as well as its willingness to take risks. The innovative transfer of knowledge between companies, cultural institutions, artists and the public was also assessed.
Volkswagen already received the Corporate Art Award in 2018 as part of the “Art Patrons of the XXI. Century” in the European Parliament in Brussels: “ We are delighted to receive this new award and continue to feel encouraged by the AKF Award that, as a company, we also assume our social responsibility in the field of cultural promotion and cultural education. With our partners, we want to enable many people to experience culture, because for us, promoting culture always means investing in an open, lively and discourse-capable community,” says Benita von Maltzahn, Director of Volkswagen’s cultural engagement.
Udo Kittelmann, director of the Nationalgalerie confirms: “Communicating exhibitions, but also art and cultural content to visitors in the form of educational offers is one of the most important social tasks of a museum. I would like to thank our long-standing cooperation partner Volkswagen for the indispensable support with the ‘Volkswagen ART4ALL’ format, which has established itself at the Hamburg train station and has reached a large audience.” Dr. Andreas Beitin, the new director of the Wolfsburg Art Museum, which is why he and his team suggested that the concept be expanded to include Wolfsburg. “Volkswagen ART4ALL” has also been taking place in Wolfsburg since January.
Volkswagen Cultural Engagement
With the support of forward-looking initiatives in art and culture around the world, Volkswagen is making a contribution to making the ideas and perspectives of many cultural workers more visible and thus reflecting them from different areas of life. For Volkswagen, creativity and innovative strength are inextricably linked and form the basis for a company as well as for a modern and progressive society.