The advertising boycott against Facebook is making waves all over the world. Now the Volkswagen Group and SAP also want to take part in the campaign.
The Volkswagen Group is participating in a boycott against Facebook ads. As a VW spokesman confirmed to a local newspaper, Volkswagen will initially suspend its Facebook activities for the month of July.
“The Volkswagen Group stands for open and equal cooperation. An environment of false reports or hate messages is therefore not acceptable to us. The group and its brands are therefore pulling ads on Facebook,” said the spokesman.
At the same time, the VW Group is entering into a dialogue with Facebook with its long-standing partner, the American Anti-Defamation League (ADL), which is one of the initiators of the “Stop Hate for Profit” advertising boycott, and its advertising agencies. Hate comments, discriminatory statements and posts with dangerous false information should not be published without comment and would have to have consequences, according to Volkswagen.
The software group SAP is also participating in the campaign alliance. “This is an important part of our commitment to social justice and equality,” the company told. “For sustainable change, we also have to question our role on platforms that systematically promote the spread of hatred and racism.” Therefore, the Dax group stops all advertisements on Facebook and Instagram until the US company “sends a clear signal against the spread of hate speech and racism on its platforms”.
Among other things, Henkel and Puma also follow the call by US civil rights activists to advertise boycott on Facebook. Hundreds of companies worldwide use it to send a warning signal and draw attention to abuses on the internet platform.