The Volkswagen brand shines at the “Automotive Brand Contest 2020” and secures a total of five awards in the automotive design sector. The electric model ID.3 receives the highest rating “Best of Best” in two categories. The new Golf and the ID. SPACE VIZZION concept car were also this year’s award winners. The “Automotive Brand Contest” is the only independent and international design competition for automotive brands in the industry.
The ID.3 receives the “Best of Best” award in the categories “Exterior Volume Brand” and “Interior Volume Brand”. In the official statement of the jury, it says: “The ID.3 is expressive, featuring a curved yet simultaneously tight line with coherent interior and exterior. The ID.3 is an impressive contemporary interpretation of Volkswagen’s typical, enhanced design idiom – it is the long-awaited, young Volkswagen boasting the courage required to spark a new movement.”
Klaus Bischoff, Head of Volkswagen Group Design, explains: “For us, the ID.3 is the start of a new era of mobility. At the same time, it is the dawn of a digital age of design, in which we want to create the best possible user experience and across teams using the latest working methods. The jury’s approval shows that we are on the right track. ”
The new Golf, which was launched in the eighth generation at the end of 2019, is also a winner of this year’s competition. The jury awarded it in “Exterior Volume Brand” and “Interior Volume Brand” categories. The ID. SPACE VIZZION, the seventh member of the ID. Family with perfect aerodynamics and lots of space was honored in the “Concepts” category.
The “Automotive Brand Contest” was launched in 2011. The competition honors the German Design Council, a foundation initiated by the Bundestag in 1953, for outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. The interdisciplinary jury is made up of representatives from media, design, industry, universities and architecture. The official award ceremony is planned for autumn in Frankfurt.