Volkswagen ID.3 wins two design awards in Automotive Brand Contest

The Volkswagen brand shines at the “Automotive Brand Contest 2020” and secures a total of five awards in the automotive design sector. The electric model ID.3 receives the highest rating “Best of Best” in two categories. The new Golf and the ID. SPACE VIZZION concept car were also this year’s award winners. The “Automotive Brand Contest” is the only independent and international design competition for automotive brands in the industry.

VW ID.3, coming summer 2020

The ID.3 receives the “Best of Best” award in the categories “Exterior Volume Brand” and “Interior Volume Brand”. In the official statement of the jury, it says: “The ID.3 is expressive, featuring a curved yet simultaneously tight line with coherent interior and exterior. The ID.3 is an impressive contemporary interpretation of Volkswagen’s typical, enhanced design idiom – it is the long-awaited, young Volkswagen boasting the courage required to spark a new movement.”

Klaus Bischoff, Head of Volkswagen Group Design, explains: “For us, the ID.3 is the start of a new era of mobility. At the same time, it is the dawn of a digital age of design, in which we want to create the best possible user experience and across teams using the latest working methods. The jury’s approval shows that we are on the right track. ”

The new Golf, which was launched in the eighth generation at the end of 2019, is also a winner of this year’s competition. The jury awarded it in “Exterior Volume Brand” and “Interior Volume Brand” categories. The ID. SPACE VIZZION, the seventh member of the ID. Family with perfect aerodynamics and lots of space was honored in the “Concepts” category.

The “Automotive Brand Contest” was launched in 2011. The competition honors the German Design Council, a foundation initiated by the Bundestag in 1953, for outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. The interdisciplinary jury is made up of representatives from media, design, industry, universities and architecture. The official award ceremony is planned for autumn in Frankfurt.

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Colin Edwardson
Colin Edwardson

After reading a few reports and watching videos, I wonder who the ID.3 target audience is? The technical “gimmicks” and the look, especially inside, are aimed at young buyers. Especially in white, something like that would not be an option for me (59 years old). The question is, can young buyers afford such a car?

Why does an electric car always mean futuristic appearance for many manufacturers? Why do all control elements have to be controlled with touch, voice or on-board computer?


So I don’t know where the ID looks particularly futuristic. Just because it’s not the classic chunky Golf (plus) isn’t exactly futuristic.

The fact that the control elements increasingly use touch controls is probably for cost reasons. You can program what you want on a display, each button has its own button, then the cockpit will be overloaded at some point. When I think of the old 7 Series BMWs …

The target group is difficult to say, but it is not always the case that young people earn little money. Furthermore, leasing and sharing are more popular than ever. No obligation, can be planned and often monthly. cheap to drive. It will probably be the same with the ID3.

If white is out of the question for you, then use black.

And to your 59 age: this is not old and you will spend years with significantly more touch and voice control. Grandpa is 70 and is looking forward to a branch if you explain to him how easy something works once you know how to do it.

I can still remember well when the first MP3 radios came on the market and you had to press the “next” button 200 times to search for a title in a folder with 200 files. Today you just say which song you want to hear and it’s played. You don’t even have to take your hands off the steering wheel in the car …

Colin Edwardson
Colin Edwardson

With an average price of maybe 40K, a leasing rate should be well above EUR 300. With the other costs, we are quickly at EUR 600, – per month and more. I’m watching young people (my son, for example, is 24 and doesn’t want a driver’s license) that a car should at best still serve its purpose. Do these people really spend so much on a car in large numbers?

Despite a few question marks, I will certainly approach the topic as impartially as possible. If the technology works well and largely trouble-free (even after a few years), then there is little to be said against it. I am one of the more technically interested in my generation. But there are also quite a few who prefer, for example, a volume control and a rotary wheel for air conditioning. Not everyone is a fan of voice input either. This is where I see the risk of incorrect operation.

I am curious whether the vehicles will prevail as VW wants them to.

Thomas Dreier
Thomas Dreier

I am 62 and have reserved the ID3 1ST in white.

I think the target group is older (technology-interested) people like me and companies that lease. Today, new cars are more likely to be bought by older ones (with more money) than younger ones (with less money).

Colin Edwardson
Colin Edwardson

Congratulations on your order. I wish you (honestly) a lot of fun with the car. You are definitely one of those who courageously go ahead, respect. When will you receive the ID.3? I hope you will then report in detail and take the concerns away from people like me. Which battery will your vehicle have, the one with a range of 420 km?

I’m torn right now. On the one hand, I see (I’m a lantern parker) a few hurdles towards e-mobility, on the other hand, the longer-term benefits sound plausible and I’m also interested in technology.