The new electrical brand Polestar has opened its first German branch in Düsseldorf. Similar to Tesla, the brand goes into the city centers.
The two exhibition rooms are kept simple and simple. It only fits three cars. The matt dark gray of the large walls determines the overall atmosphere. A few rims, a shock absorber and an electric motor in small niches remind us that this is about cars.
The new electric brand Polestar, sister of Volvo and thus also a subsidiary of the Chinese Geely group, opened its first sales office in Germany on Thursday in Düsseldorf. Another six agencies in the largest German cities will follow in the coming weeks.
“Our new partners have recognized that Polestar has had a top image right from the start. So it was not difficult to get seven excellent dealerships excited about our brand,” said Lutz. The other locations in Germany would be opened in the coming months, followed by Cologne, Hamburg, Berlin, Stuttgart, Munich and Frankfurt. In the east, there is currently no representative office, admitted the Germany boss. With the first seven exhibition areas, Polestar is “in precisely those regions where electric mobility is most popular”. The first European location, which opened in Norway’s capital Oslo at the end of 2019, shows what Polestar Spaces look like .
Like Volvo, Polestar belongs to the Chinese Geely Group. The resulting synergies and the production in the People’s Republic allow the company to deliver its electric cars to Germany as planned, despite the coronavirus pandemic. The first pure electric car from the brand Polestar 2, a mid-size sedan, which follows the partially electric 2 + 2 Coupé Polestar 1. Future series will only be equipped with battery drives.
The first Polestar 2 in Europe was recently handed over to a customer in Sweden. In Germany, the electric car is to be delivered from August. For the local market there are now firm customer orders in the four-digit range, said Lutz. “These cars were ordered although they could not be driven and could not yet be seen in stores,” emphasized the Germany boss. The demand is greater than expected – in Norway and the Netherlands this year’s contingent has already been sold out, in Germany they are “about to”.