Nissan wants to divide its sales equally between the USA, China and the rest of the world

Nissan has set itself the goal of achieving equivalent sales in the United States, China and the rest of the world in the coming years as part of the vast reorganization it is preparing to resume profitability, as learned by Reuters.

The American and Chinese markets, which each account for a little over 25% of the Japanese automaker’s sales, should thus reach a third of sales each, while the share of other regions, including Brazil, Europe, Japan and Russia, which now accounts for 45% of turnover, would also be reduced to around 33%.


These details offer a first quantified idea of ​​the objectives that Nissan is setting as part of the restructuring plan it will unveil on May 28.

The plan includes strengthening cooperation between Nissan and its partners Renault and Mitsubishi, increasing profitability in the United States and “stopping the bleeding” in Europe, said one of the sources, speaking to Reuters on condition of anonymity.

“At the end of the day, we would have a third (of sales) in the United States, a third in China, and a third in other regions,” she added.

“There are many new markets where we can continue to grow, such as Brazil, Russia and South Asia,” she said. “If we work well with our partners, we will be able to increase volumes and profitability.”

Last month, Reuters learned that the manufacturer’s new recovery plan should set a target of around 5 million vehicles sold per year, against a target of 6 million set under a previous plan, in July 2019.

The manufacturer’s world sales plunged to a nine-year low, at 4.8 million units, in the fiscal year ended late March, marked by the coronavirus epidemic.


The new restructuring plan foresees the closing of at least 14 assembly lines during the next year, which would reduce the manufacturer’s production capacity to some 5.5 million units .

Nissan intends to reduce the number of its production sites in Europe and is considering the closure of its factory in Barcelona.

Contact the author: marlonschwartz@wheelsjoint.com


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