Successful market launch for the compact SUV coupe XM3 from Renault Samsung Motors (RSM) in South Korea: Despite the difficult economic environment as a result of the Covid 19 pandemic, RSM has been able to accept a total of 22,175 orders for the elegant new model in its home market since the start of sales at the end of February Deliver 10,000 vehicles in just under 50 days. This marks a new record for the Renault subsidiary. The RSM XM3 is based on the Renault Arkana, which has been available on the Russian market since 2019 and plays a key role in the Renault Group’s international growth strategy.
The new RSM XM3 combines elegant, coupé-like lines with robust SUV attributes. The high window line and the gently sloping roof are characteristic of the model. There is also high ground clearance, underride protection at the front and rear, and striking protectors in the wheel arches. Daytime running lights in C-shape signal the relationship with the current Renault model range. At the Seoul Motor Show in spring 2019, RSM already gave its Asian customers an outlook on the production model with the XM3 Inspire study.
The interior of the XM3 is characterized by high-quality materials and a distinctive high-tech character. The key element is the center console with a 9.3-inch multimedia touchscreen, which is easily turned towards the driver, and the digital control instrument in 10-inch format. There are two petrol engines to choose from in South Korea: a 1.6-liter engine with the X-tronic continuously variable transmission and the TCe 260 turbo unit with 7-speed dual clutch transmission, chosen by 80 percent of customers. The 1.3-liter unit is a joint development by Renault and Daimler.
Targeted digital campaign for young buyers
The successful launch of the XM3 was preceded by an effective digital communication campaign that was aimed specifically at young target groups. A dedicated site with a virtual showroom and numerous videos made it possible to provide detailed information about the elegant SUV coupe at an early stage. In addition, there were 1,700 contributions to the XM3 in the run-up to the premiere as well as post to the impressions of 30 bloggers. Result: Around half of the XM3 buyers are so-called millennials or in their 30s, for whom information and online shopping are part of everyday life.
