Mahindra loses lawsuit against FCA for copying Wrangler’s design

In the purest style of certain Chinese brands, the Indian company replicated the design of one of the most iconic models that exist.

Taking advantage of the fame that this brand has, the Indian company Mahindra decided to replicate the design of the Wrangler in one of its models, the Roxor.


Given this similarity and its commercialization in the United States, Fiat Chrysler Automobiles decided to impose a lawsuit on Mahindra at the International Trade Commission for copying the appearance of the Jeep Wrangler on the Roxor model.

After a series of investigations, a judge found a violation of Mahindra, for which he gave up the lawsuit to FCA, alleging that the Indian company had imitated the Jeep design, so an order was issued to block imports and sales in United States of the Roxor and other models.

As much as the Indian company claims otherwise, no one can deny that the Roxor is an “almost identical copy” of its Jeep, particularly the square box shape, the front, the seven-slot grille, the round headlights, the steps of wheel, hood … everything.

The Indian brand even agreed to perform a facelift in January of this year (the main photo of this note), seeking to mitigate the consequences of this. It seems it was too late.

Contact the author: robynrogers@wheelsjoint.com


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