The Mustang Mach-E is an all-electric SUV with familiar sharp nose and a sticker price of $45,000. It has a range of 230 miles to 300 miles on a single charge depending on how it’s equipped.
Ford sold more than 10 million Mustangs since its debut in 1964, but the electric version will be the first time. It’s been configured into a sport utility vehicle. Ford claims its electric pony can do naught to 60 faster than Porsche MaCan SUV. The company plans to build the Mach-E in Mexico and says it’s going to be profitable from the outset in both the US and Europe something that automakers have really struggled to do when it comes to electric vehicles globally.
According to Ford CEO Jim Hackett: “We’ve got a price point with the Mach-E base package that’s in the mid 30,000s with the federal incentive here in the United States and so it’s going to be attractive to customers. It’s going to make a contribution margin, it’s a great story.”
Ford struggled to sell electrified versions of its existing sedan range and actually it pulled the plug on an electrified Focus last year and is moving away from sedans altogether. The company’s strategy now is really to electrify its top sellers starting with the Mustang Mach-E and moving on to the pickup truck the F-150, but there is no timeline for that yet.
It’s part of an 11 billion dollar plan to electrify the Ford fleet. They want 40 electric vehicles on the roads by 2022, but they’re pushing deeper into what is essentially a crowded field. LMC automotive is forecasting that there will be more than 100 electrified models from different automakers on US roads by the mid-2020s and Ford has some catching up to do. When it comes to convincing consumers, according to a recent survey by car gurus, Ford placed fifth behind the likes of Tesla and Toyota in terms of which automakers consumers would consider buying.
It is expected to go on sale in the US next fall. Ford won’t say how many vehicles they expect to sell annually. CEO Jim Hackett said that it was just going to be a lot but we know that the Mexico plant has capacity of around a hundred thousand vehicles a year.
LMC Automotive are forecasting that Ford could potentially be doing fifty thousand Mach-E by 2021.
